International African American Museum Launches Official Online Retail Store 

February 24, 2025 

FOR IMMEDIATE RELEASE: IAAM Official Online Retail Store Launch 

Contact: Paul Holston, Marketing & Communications Manager at [email protected] or IAAM Marketing Division at [email protected].  

International African American Museum Launches  
Official Online Retail Store 

Charleston, S.C. —  Today, the International African American Museum (IAAM) is thrilled to announce the launch of its official online retail store. This exciting development expands the museum’s reach, allowing individuals nationwide to connect with and support its mission through a curated selection of unique merchandise. 

The IAAM online retail store offers a diverse range of products that reflect the rich history and vibrant culture showcased within the museum’s walls. Visitors can now purchase featured items: 

• Apparel: IAAM Crewneck and IAAM Sleeve Logo Shirt — Display your support with the newly launched IAAM branded line clothing options! 

• Books: Gullah Spirit: The Art of Jonathan Green — A celebration of the life and culture of the Gullah people of the South Carolina Lowcountry in 179 new paintings. 

• Home Goods: IAAM Dark Chocolate Tumbler, IAAM Mocha Tumbler, and IAAM Latte Tumbler — Take IAAM with you on-the-go and enhance your beverage experience with our newly launched IAAM-branded line’s tumblers! 

• And much more: The store will feature a rotating selection of items, including exclusive museum merchandise. 

“Working on the IAAM online gift shop has been an incredibly meaningful journey for me and the entire team. It’s more than just an opportunity to provide visitors with beautiful, thoughtfully curated items: It’s about creating a lasting connection to the museum’s mission and the powerful stories we share,” said Simone Howze, IAAM’s Visitor Experience Retail and Café Manager. “This project allows us to extend the museum experience beyond our walls and brings our vibrant community closer together, whether near or far. Each purchase supports our ongoing work to amplify underrepresented voices and celebrate cultural heritage, and for that, we are truly proud.” 

By purchasing items from the online store, customers directly contribute to the IAAM’s ongoing efforts to preserve and share the vital stories of African American history and culture. As a reminder, all IAAM members receive 15% OFF their retail purchases. 

Key Highlights: 

• Official online retail store: https://www.shop.iaamuseum.org/ 

• Curated selection of books, apparel, home goods, and educational materials. 

• Supports the IAAM’s mission to preserve and share African American history. 

• Allows national, digital access to IAAM merchandise. 

The IAAM invites everyone to visit the online store and explore our unique offerings that celebrate the enduring legacy of African American culture. We encourage our supporters to share and tag us showing off their newly purchased items on social media with the hashtag #IAAMStyle! 

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About the International African American Museum  

The International African American Museum (IAAM) explores the history, culture, and impact of the African American journey on Charleston, South Carolina, the nation, and the world, shining light and sharing stories of the diverse journeys, origin, and achievements of descendants of the African Diaspora. Located at the historically sacred site of Gadsden’s Wharf, IAAM honors the untold stories of the African American journey. Learn more at www.iaamuseum.org and follow IAAM on Facebook, Instagram, BlueSky, and TikTok.